Ideas from the build floor
Engineering notes, AI experiments, WhatsApp automation playbooks and security advice from our team.
Automate WhatsApp Order Confirmations: Keep the Human Touch
Automating WhatsApp order confirmations for D2C brands doesn't have to feel robotic. This guide explores practical design decisions to integrate the WhatsApp Business API effectively, ensuring customer satisfaction and…
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WhatsApp Business App vs WhatsApp Business API: Which One Should Your Business Use?
A practical comparison of the free WhatsApp Business app and the WhatsApp Business Platform (API) — team access, automation, costs, complia…
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DLT Registration for SMS in India: A Practical Checklist for Businesses
Everything a business needs to send OTPs, alerts and promotional SMS legally in India — entity registration, headers, templates, consent an…
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Google Business Profile Optimisation: The Checklist We Use for Local Businesses
A step-by-step Google Business Profile (GMB) checklist — categories, services, photos, posts, reviews and NAP consistency — to get more cal…
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JSON vs TOON: Maximize Token Space & Efficiency
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The Future of WhatsApp Automation
Infrared Techno reveals the future of WhatsApp automation for Indian businesses. Learn how intelligent chatbots & AI will revolutionize cus…
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