Ads that start conversations

Click-to-WhatsApp ads remove the landing-page step: the customer taps the ad and starts chatting with you. The key is answering instantly and knowing which ads are worth your budget.

What we do

  • Campaign setup: audiences, creatives and ad copy for Click-to-WhatsApp objectives on Facebook and Instagram.
  • Instant greeting flows: ad-specific welcome messages that qualify the lead or show the offer.
  • Attribution: WaZappy records which ad and campaign each conversation came from, so you can compare leads and orders per ad.
  • Optimisation: shift budget towards ads that bring qualified conversations, not just clicks.

This service runs on WaZappy, our WhatsApp Business API platform built on Meta's official Cloud API. Infrared Techno is a Meta Tech Provider. You can start free on WaZappy yourself, or let our team set it up for you.